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2013 Acura NSX Concept

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Article

Acura Unveils New NSX Concept, Announces Production Site in Ohio

Published: Mon Aug 05, 2013 by Marko P.  |  Source: Acura
The interior package boasts good visibility, an exotic driving position, and an intuitive "Simple Sports Interface" that minimizes interior clutter, allowing the driver to focus on the driving experience.
The interior package boasts good visibility, an exotic driving position, and an intuitive "Simple Sports Interface" that minimizes interior clutter, allowing the driver to focus on the driving experience.

Acura unveiled a new NSX Concept at the 2013 NAIAS that showcases the evolution of the next-generation supercar's styling and design, including a first-ever look at one possible direction for the next-generation NSX interior design.

"This further evolution of the Acura NSX Concept design is remarkably true to the original concept styling," said Mike Accavitti, vice president of national marketing operations. "We're making great progress in delivering on the expectations we created a year ago, with advanced technology that will bring new levels of performance and a unique, dynamic experience to the exotic sports car market."

The new Acura NSX Concept is based on the expected underpinnings of the vehicle Acura will bring to market. Still, the new NSX Concept maintains its low and wide stance with the dynamic and alluring proportions that debuted in the original NSX Concept at the 2012 North American International Auto Show -- highlighted by clean, modern and simple surfacing, and edgy details that communicate supercar attitude and a high-tech feel.

Interior Design

The new NSX Concept features a first-ever look at one potential direction for the next-generation Acura NSX interior design. The design concept is founded on a "Human Support Cockpit" theme, a strong expression of Acura's product direction focused on "the synergy between man and machine." The interior package boasts outstanding visibility, an exotic driving position, and an intuitive "Simple Sports Interface" that minimizes interior clutter, allowing the driver to focus on the driving experience.

"Consistent with the spirit of the original NSX, our intention is to support the psychological and emotional aspects of driving a super car at the limit, because we are insistent about delivering on the synergy between man and machine," said Jon Ikeda, chief designer, Acura Design Studio. "Importantly, this will be true of all Acura vehicles moving forward."

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