Acura unveiled a new NSX Concept at the 2013 NAIAS that showcases the
evolution of the next-generation supercar's styling and design, including a
first-ever look at one possible direction for the next-generation NSX interior
design.
"This further evolution of the Acura NSX Concept design is remarkably true to
the original concept styling," said Mike Accavitti, vice president of national
marketing operations. "We're making great progress in delivering on the
expectations we created a year ago, with advanced technology that will bring new
levels of performance and a unique, dynamic experience to the exotic sports car
market."
The new Acura NSX Concept is based on the expected underpinnings of the vehicle
Acura will bring to market. Still, the new NSX Concept maintains its low and
wide stance with the dynamic and alluring proportions that debuted in the
original NSX Concept at the 2012 North American International Auto Show --
highlighted by clean, modern and simple surfacing, and edgy details that
communicate supercar attitude and a high-tech feel.
Interior Design
The new NSX Concept features a first-ever look at one potential direction for
the next-generation Acura NSX interior design. The design concept is founded on
a "Human Support Cockpit" theme, a strong expression of Acura's product
direction focused on "the synergy between man and machine." The interior package
boasts outstanding visibility, an exotic driving position, and an intuitive
"Simple Sports Interface" that minimizes interior clutter, allowing the driver
to focus on the driving experience.
"Consistent with the spirit of the original NSX, our intention is to support the
psychological and emotional aspects of driving a super car at the limit, because
we are insistent about delivering on the synergy between man and machine," said
Jon Ikeda, chief designer, Acura Design Studio. "Importantly, this will be true
of all Acura vehicles moving forward."