Bugatti unveiled a special edition Veyron Grand Sport Vitesse at Pebble
Beach, which demonstrates a core competency of the French luxury brand, namely
customization. The Grand Sport Vitesse "1 of 1" takes inspiration from the
brand's historical designs and vehicles. The result is a unique supercar which
Bugatti president Wolfgang Durheimer personally presented to the future owner
"The Bugatti Veyron is an iconic car, which has set benchmarks in many respects", said Wolfgang Durheimer, President of Bugatti Automobiles S.A.S. "In addition to the certainty of owning the world's fastest production sports car, exclusiveness is extremely important to our customers. This is the reason that we have always placed so much focus on customization and personalization at Bugatti."
Every Bugatti which has been configured by a customer is unique. In addition to these, Bugatti produces strictly limited special editions. The Grand Sport Vitesse "1 of 1" presented at Pebble Beach is truly one of a kind, with a number of features exclusively designed and developed by Bugatti for the customer of this car.
At the unveiling of a new special edition car, Bugatti also revealed that the average net price the customers paid for a new Veyron, including options, is presently more than $2.7 million.
Veyron 1 of 1 in Traditional Bugatti Black and Yellow
The carbon-fiber body of the "1 of 1" was produced in black and yellow, reviving the historical Bugatti family colors. For this reason, the "1 of 1" was presented to the customer next to a Type 44 which was provided by the Mullin Automotive Museum in Oxnard, USA, especially for this occasion.
Most of the body is exposed deep-black carbon divided by a "1 of 1" yellow tone, developed together with the customer, applied to sections of the front wings, beginning beneath the headlights and tapering as it extends behind the doors. The A-pillars, the air scoops, the engine cover and the striking rear wings are also finished in "1 of 1" yellow.
The wings were finished in a very special way. Sections of the carbon-fiber body parts were given a top coat while others received a clear coat.
The legendary Bugatti horseshoe on the front grille is yellow on the front part while the inner section is black. And it is impossible to overlook the wheels of the Grand Sport Vitesse. The rims with the unique dual tone are an exclusive feature of the Grand Sport Vitesse "1 of 1", and the initials of Ettore Bugatti on the hubcaps likewise glow in yellow.