Hamilton and Rosberg unveiled Mercedes' new Formula 1 car, with which they
will compete for this year's championship.
Designed from the ground up as an integrated project between the Mercedes-Benz teams based at Brackley and Brixworth, this new car marks an historic milestone in a landmark year when Mercedes-Benz celebrates 120 years of Motorsport and the 80th anniversary of the Silver Arrows.
Big Change: Big Opportunity
The 2014 Formula One season marks the biggest change in regulations in the sport's history and the F1 W05 has been designed to meet the challenge of this technical revolution. The initial engineering conversations between the teams at Brackley and Brixworth around both the regulations and potential solutions date back to late 2010. Since mid-2011, when the rules for the new V6 Hybrid Power Unit were officially published, Mercedes-Benz has taken a fully integrated approach to every major performance decision with a clear-sighted focus on maximizing overall car performance.
The result is the new F1 W05 and, at its heart, the PU106A Hybrid Power Unit, both designed to meet the challenge of a fundamental change in the philosophy of Formula One. The introduction of a demanding maximum race fuel allowance of just 100 kg per race, coupled with a maximum fuel flow rate of 100 kg/hour, have focused the efforts of the sport's engineers on delivering performance with a set of innovative new technologies that achieve an efficiency gain of more than 30%.
The F1 W05 will therefore deliver over one third more performance from every unit of fuel consumed, a development story that places the new Hybrid Formula One at the cutting edge of automotive technology - and puts the sport on the same development path as the wider automotive industry.
Toto Wolff, Executive Director (Business) of Mercedes AMG Petronas and Head of Mercedes-Benz Motorsport, commented: "It is always exciting to pull the wraps off a new car for the first time but even more so at the start of this momentous 2014 season. Our new Silver Arrow is the result of a single-minded, integrated approach between our engineering teams."
"For 2014 we have probably the greatest change in regulations in Formula One history and the start of a new era for our sport," continued Executive Director (Technical) Paddy Lowe. "From a technical and also a racing perspective, this is an incredibly exciting time for Formula One. We are introducing technologies that are new not just to racing but to the wider automotive world as well. The headline is that of improved efficiency and the fact that we will be completing races with advanced Hybrid systems on just 100 kg of fuel sends a great message about the technology that Formula One can deliver. ... Our team can be justifiably proud of its work so far - but none of us are under any illusions about the amount we still have to do before the first race in six weeks' time."