Williams brings back the legendary Martini Racing livery to Formula 1 as part
of a new title sponsorship deal.
The last Martini sponsorship program was in 1979, when it backed Lotus. Back in 1975, it featured the legendary blue and red stripes on Brabham cars.
Team founder Sir Frank Williams said: "We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing. Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit."
"It will be great to see the distinctive stripes of Martini Racing return to Formula 1 once again in unison with Williams."
Andy Gibson, president of Martini parent company Bacardi Global Brands, added: "Williams Martini Racing provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the Martini brand."
The 2014 Formula 1 season started well for Williams as it logged some surprisingly quick times in winter testing and seems to be in a good position to fight at the front.
Williams Martini Racing FW36
The FW36 is one of the most technologically advanced Formula One cars produced by Williams. It is the culmination of more than two years research and development by the team's technical departments in Grove and it incorporates the power unit from the team's new partner, Mercedes-Benz.
"There's a lot more technology on the cars this year," says Williams Chief Technical Officer Pat Symonds. "We've had turbo-charged engines in F1 before; what's different this time is that it is much more than just an engine change, it is a completely different system. We've gone from a slightly hybridized normally aspirated engine to a fully integrated hybrid power unit with novel technology at its heart."
To meet the challenges of the new power unit, Williams signed the deal with Mercedes Benz High Performance Powertrains midway through last season. The team received the first CAD (Computer-Aided Design) data for the power unit at the end of May, at which point the detailed design of the FW36 could begin to be finalized.