The Italian brand's return to the North American market is spearheaded by the
lightweight 4C, which combines the technical expertise of both Alfa Romeo and
Maserati. The car's mid-engine design inspired by the brand's racing history,
state-of-the-art carbon fiber monocoque and all-aluminum turbocharged engine
influenced by Formula 1, and advanced technological solutions, all deliver
supercar-level performance and driving exhilaration.
"The all-new Alfa Romeo 4C delivers supercar-level performance in its most elemental form," said Harald Wester, President and CEO of Alfa Romeo. "With its ultra-lightweight materials and technological solutions derived directly from motorsports, a mid-engine proportion for maximum agility and purposeful styling cues to enhance performance - the all-new 4C coupe marks Alfa Romeo's return to sports cars and the brand's return to North America."
For the Alfa Romeo brand, the all-new 4C represents the essential sportiness embedded in the brand's DNA: Italian style, performance and technical excellence, for maximum driving pleasure in complete safety.
4C Combines Competencies of Alfa Romeo and Maserati
The very best technical and industrial expertise of the Alfa Romeo and Maserati brands were used to develop the all-new Alfa Romeo 4C. Teamwork between the two brands included the integration of the Alfa Romeo Style Center design with the well-known craftsmanship of the Maserati brand's Modena production plant. In addition, the Alfa Romeo 4C was boosted by the technological contributions of Italian suppliers, who are international leaders in manufacturing high-performance components.
Lightweight Technical Solutions
Two composite-framed sport seats, thermoformed dashboard and exposed carbon fiber monocoque highlight the coupe's technological uniqueness. Furthermore, a driver-oriented cockpit with flat-bottom performance steering wheel with paddle-shift controls and aluminum pedals speak to the brand's racing spirit. Emphasizing the Alfa Romeo 4C's advanced technology and focus on lightweight technical solutions is a 7-inch full-color thin-film transistor (TFT) instrument cluster that displays simple, high-impact graphics to keep the driver focused on the road, or track ahead.