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2015 Bugatti Vision Gran Turismo

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Bugatti Unveils Virtual Racer: "This is for the Fans!"

Published: Thu Sep 03, 2015 by Marko P.  |  Source: Bugatti
The design of the virtual race car is celebrating Bugatti's racing history and 
is based on state-of-the-art motor sport technology.
The design of the virtual race car is celebrating Bugatti's racing history and is based on state-of-the-art motor sport technology.

Bugatti has unleashed a stunning concept for the Gran Turismo PS3 game and will also build a real show car.

The first digital renderings have appeared, but the final version will not be unveiled until the Frankfurt Motor Show on September 17-27, 2015.

The design of the virtual race car is celebrating Bugatti's racing history and is based on state-of-the-art motor sport technology. The project is the brand's tribute to its great racing tradition of the 1920s and 1930s and its victories in Le Mans 24-hour races.

"The Bugatti design team normally works only for the exclusive and very distinguished circle of the brand's customers. Now Bugatti Vision Gran Turismo has given us the opportunity, for the first time, to do something special for our fans as well," explained Achim Anscheidt, the head of Bugatti Design. "When the target group suddenly grows from 450 Veyron owners to several million fans, gamers and high performance aficionados, it is a very exciting matter. We had a lot of fun with this project."

Although the Bugatti Vision Gran Turismo will be racing in a class in which the cars generally have little or no relationship to real road vehicles, and their designs therefore are far more extreme and performance-oriented than that of a street-legal car, two things were important to the design team: First, the virtual car should look unmistakably like a Bugatti and completely embody the brand values of 'Art, Forme, Technique', and second, every part of the vehicle should have a real function. Consequently, the virtual race car was developed in close cooperation with the Bugatti engineers and is based on cutting-edge racing technology and precise aerodynamic analyses.

The designers have unmistakably transferred the most important characteristics of Bugatti's design DNA into the styling of the virtual race car. Consequently, the side view of the Bugatti Vision Gran Turismo is characterized by the famous Bugatti line. And the virtual race car has also been furnished with the most recognizable symbol of a Bugatti, the horse shoe on the front grille. It is placed in the center of the central front air intake as three-dimensional sculpture and supports the structure between the wings and the aerodynamic front splitter. The horse shoe is flanked by the eight-eyed headlights, which were developed especially for the Bugatti Vision Gran Turismo.

Another typical Bugatti design element is the center fin, which originated on the legendary Type 57 Atlantic from 1936. The designers employ two versions of the fin on the Bugatti Vision Gran Turismo: one on the front and rear wings, where they contribute to the appearance of the vehicle and the other running the length of the roof, where it makes an important contribution to the car's dynamic stability.

An interesting detail on the roof is the NACA air intake, which, with its contrasting light blue finish, not only has a strikingly beautiful shape but also makes a crucial contribution to the control of the aerodynamic conditions on top of and at the rear of the car without compromising the effectiveness of the impressive rear wing.

Just as in the exterior design, no concessions were made in the design of the car's interior. "This is an uncompromising race car," emphasized Etienne Salome, the head of Interior Design at Bugatti. The interior is designed to meet racing requirements. All indicators, displays and controls are located where a race-car driver expects them - easy to read and easy to reach.

"We wanted to develop a virtual race car for our fans which is a genuine Bugatti down to the last detail and radiates the unrestricted values of the brand," the designers said. "We hope that the gamers will have just as much fun racing the car as we did in developing it."

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