Rolls-Royce has unveiled the latest interpretation of their Ghost model today
at the Geneva Motor Show. Offered in a discreet and considered update of this
iconic car's exterior appearance, the new Ghost (also called Ghost Series II)
offers the latest technological advances to their wealthy customers.
Since its launch in 2009, Ghost has become the ultimate symbol of success for leading entrepreneurs across the globe. Winning critical media and customer acclaim and driving the company to four consecutive historic sales records, Ghost has led a new, younger generation of highly successful men and women to Rolls-Royce ownership; a key pillar in the marque's highly successful sustainable growth strategy.
Ghost is a thoroughly contemporary representation of Rolls-Royce luxury - perfectly balancing effortless dynamism and modern luxury in a car that is composed under all circumstances. Owners enjoy a quietly assured, exquisitely refined modern motor car with an interior ambiance that offers a sense of calm and serenity in an often frenetic and chaotic business world.
In essence, Ghost is a Rolls-Royce that meets its owner's every need; an exquisitely appointed business tool for the business week and an engaging and effortless driving experience for leisure at the weekend.
Ghost: Contemporary Rolls-Royce Luxury
Ensuring Ghost remains at the very cutting edge of an ever-changing world is essential to satisfying Rolls-Royce's demanding customers and Ghost Series II proves a showcase for the most recent technological advances from the marque. Clad in a subtle re-design, Ghost Series II ensures the timeless yet modern quality that the marque's customers cherish.
The eye is immediately drawn towards the re-sculpted headlights, with unbroken daytime running lights framing a new, more dynamic shape, giving Ghost Series II a distinct visual signature from the front. This blends perfectly with revised surface treatments to the front of the car. A tapered 'wake channel' on the bonnet, emanating from the Spirit of Ecstasy's wings, evokes the sight of a jet's vapour trail, hinting at the car's dynamism. Subtle re-sculpting of Ghost's bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary aesthetic is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes.
One of Rolls-Royce's defining visual signatures is given an enhanced dynamic edge. The famous waft line has be re-designed on Ghost Series II to lean further forwards - with a view to emphasising the car's effortless dynamism.
These features, married with new optional 21" forged wheels and standard 19" wheels, ensure Ghost remains a perfectly executed, contemporary expression of Rolls-Royce luxury.
New surprise and delight features such as the optional monogrammed stainless-steel fuel-filler cap enhance the car's tactile and visual appeal.
Interior comfort and style are enhanced with re-designed seats. Electronically adjustable thigh supports for front seat passengers complement a new seat structure, enhancing Ghost's unchallenged interior comfort levels. A revised rear seat design ensures absolute comfort for those wishing to conduct business or simply relax. In 'lounge seat' configuration, the seats are gently angled towards each other to create a more intimate setting, allowing passengers to communicate more easily.
The seats are available with three-level heating as standard with optional massage function and can be reclined for comfort. Chrome surrounds to the sun visor lights and a new soft-feel dashboard treatment enhance the car's premium tactility, whilst sumptuous natural grain leather can now be optionally extended to the A and C pillars.
The instrument dials and clock have also undergone subtle enhancements with individually applied polished metal chaplets around the dials evoking the precision design of hand-made, luxury wrist watches, whilst the matt chrome centers 'float' in the middle of each instrument.
Finally, the scope for Bespoke customization is widened with the introduction of two new, exquisitely crafted veneers; Paldao and Walnut Burr Crossband.